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July 11, 2012


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I wonder what the effect of notices like this will be on the McDonalds brand image. Will it be negative (making them come across as Goliath)? If so, will the positive brand association from having *only* McDonalds brand products in their product categories available in the park (and shown in the footage) be greater or lesser than the negative?


Good point well made!

Simon Kane

I was fine about the Olympics until I learnt about the exclusion zone... if I have learnt about it... Is it a real thing? It seems incredible. But if so, I'm not sure this is a marketing faux pas on the part of McDonald's, Ian: judging by what's happening to, say, the West End, even though NOBODY IN BRITAIN LIKES M & Ms, I'd say this is naked, old-school territorial aggression.


Cor blimey, no soggy chips and no tepid beer! I'm starting to think this Olympics thing might be quite good in the end.


You don't strike me as an obese chip connoisseur and normally write about far more interesting things. I couldn't think of a less interesting cause than than the fact only chips from a certain brand are allowed to be sold in a limited area for a limited time which is not that unusual in sporting tournaments other than the olympics eg powerade at certain triathlons. I like the guardian, but this is too guardianesque.


The elephant in the room is always corporate power.

Ian Leslie

I'm not sure what you mean Shelley. In what sense, exactly, is corporate power an elephant? And why is it in a room?


Well, it's an odd given.

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