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June 21, 2010


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There is no finer act of loyalty than to boo one's team on the world stage. We set one of the few examples I'm very proud of to the rest of the world. Credit to all involved including Rooney.


I guess you're talking about intrinsic/extrinsic motivators like with the kids drawing that I think you linked to a few months back.


I think it's much harder for the fanbase to subscribe to the loyalty model you describe when we're talking about premiership footballers.

I suspect we're looking at a slightly more complex situation involving inequity awareness on the part of the fans. The fans were happy being part of the failures when footballers were driven by intrinsic motivators themselves (e.g. before footballing became a way of becoming a millionaire.)

When we're talking about footballers (with some of the most incentivised pay structures outside sales and the banking sector) it's hard to put aside the transactional model.

To learn more about inequity awareness, I think the best link is this one (for the video).


Doug Chaplin

I normally find your posts insightful. I am however confused today by your references to Rooney's mind in some connection to his mouth instead of his feet. Do you have any evidence for this unusual, nay unlikley juxtaposition?


Hi Alan - yes I agree that the replacement of social values with economic ones in football is a long-term trend, driven the by the influx of money to the game, players' salaries being one of the most high-profile symbols of that. I'm not blaming the fans for booing or anything else.

Doug - from what I've seen of him, I think Rooney's a smart and thoughtful guy.

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