hillary's muscles

 

(Photo: AP)

During the long presidential campaign Hillary Clinton and her team maintained an almost obsessive focus on her "strength": as a leader, a commander-in-chief, and as a character.

It was the calculation of Mark Penn and Hillary's image-crafters that her prime vulnerability as a presidential candidate would be the perception that, as a woman, she wouldn't be strong enough to lead and defend the nation. So they built up those muscles, to the exclusion of Hillary's warmer, softer (more "feminine") attributes. Sadly, this was probably an essential thing to do. It did, however, expose Hillary to another charge - that she was an inhuman, cold automaton - and in the weeks before Iowa she hurriedly tried to redress the balance (remember the "Likeability Tour"?). But overall, and especially as the contest moved into its last months and Hillary morphed into her Never-Say-Die populist persona, the emphasis remained on strength.

It still does. Ben Smith recounts that yesterday's big foreign policy speech (the Hey-I'm-Still-Here speech as some wag called it) was briefed to journalists on a single theme - actually a single word: "muscular". But, as he shrewdly notes, the speech itself isn't particularly hawkish. Its most interesting parts, and most personal parts, relate to diplomacy and nation-building activities. But, perhaps because she's still focused on branding herself as "strong", or perhaps for broader political reasons (Democrats often being seen as soft on national security) or maybe just out of habit, the speech has been framed - and dutifully reported - as "muscular".

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