election fatigue ii

From an otherwise interesting report on the Romney campaign's last minute switch of funds and attention to Pennsylvania, until now thought to be a fairly solid Obama state, comes this odd sentence, surely a product of journalistic election fatigue:

Republicans believe that even if they cannot stop the president from winning the state — and rob him of its crucial 20 electoral votes — they can cut into his margins with certain key demographics.

And what would be the point of that exactly?

"OK so we lost the state. But boy, you should have seen what we did to those demographic margins!"

Comments

[Christopher Jones]

It does seem very weird. My only thought is that they're trying to maximise there chances of winning the popular vote so they then have a more legitimate reason for raising hell when Obama wins.