stinking politicians

From the NYT:

Just days before New York’s Republican gubernatorial primary, Carl Paladino mailed out thousands of campaign ads impregnated with the smell of rotting garbage. Emblazoned with the message “Something Stinks in Albany” and photos of scandal-tainted New York Democrats like former Gov. Eliot Spitzer and Representative Charles Rangel, the brochure attacked Mr. Paladino’s rival, former Representative Rick Lazio, for being “liberal” and a part of the state’s corrupt political system.

The article goes on to speculate that such stinkmail might actually serve a subtle psycho-political purpose:

In an experiment conducted recently by Erik Helzer, a Cornell Ph.D. student, and one of us (David Pizarro), merely standing near a hand-sanitizing dispenser led people to report more conservative political beliefs. Participants who were randomly positioned in front of a hand sanitizer gave more conservative responses to a survey about their moral, social and fiscal attitudes than those individuals assigned to complete the questionnaire at the other end of the hallway. In another experiment one of us (Dr. Pizarro) was involved in, a foul ambient smell — emitted, unbeknownst to test subjects, by a novelty spray — caused people answering a questionnaire to report more negative attitudes toward gay men than did people who responded in the absence of the stench. Apparently, the slightest signal that germs might be present is enough to shift political attitudes toward the right.

I hope Ed Miliband's team read this. Come the next election they should stinkbomb every Conservative office in the country. In the meantime, perhaps they should talk to some stink-tanks.

Comments

[erin newby]

"talk to some stink-tanks"? come on!

[Ian Leslie]

I know. I must do better.