Bill Kristol, the prominent conservative commentator and NYT columnist, runs through some of the now-standard criticisms of McCain's speech last Tuesday before suggesting the message McCain should be focusing on in the battle with Obama:
Actually, to be fair, there was a positive message Tuesday night. It
was stenciled over and over on the now-notorious green backdrop behind
McCain: “A leader we can believe in.” This was another play on Obama’s
“change we can believe in” — and a foolish one. Because McCain doesn’t
really ask for the electorate’s “belief.” Let Obama be about belief.
McCain’s message is that he’s a leader we can trust, based on a record
of many years, and that his character has been tested.
Brilliant. I even have a suggestion for a slogan: Ready To Lead From Day One. Or how about Tested. Ready. Now?
A stupid slogan for a stupid product.
Posted by: Hans Suter | June 09, 2008 at 06:50 PM
This is the best Mccain has got and it has already been shown to be a bancrupt message in a change election,even Clinton changed it after she started losing but it wont matter if Mccain waits that long because itll be December
Posted by: fleety3000 | June 09, 2008 at 10:31 PM
That "Tested: Ready Now?" is OK as long as you keep as in the original, with a question mark at the end. Another: VOTE FOR THE CRUSADING DECIDER AND 100 YEARS
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Aloha ~~~ Ozzie Maland ~~~ San Diego
Posted by: Ozzie Maland | June 10, 2008 at 03:24 AM