

The parallels between John McCain's candidacy and John Kerry's in 2004 are hard to resist. Both started out as front-runners. Both saw their support evaporate to the point where it was expected they would drop out of the race. Both staged remarkable comebacks at the last minute.
Now, McCain is beginning his general election campaign in earnest by emphasising his military experience, just as Kerry did four years ago. Kerry's heroic narrative was fractured by the the Swiftboat attack ads and the controversy they generated. McCain, we can assume for now, is unlikely to receive the same treatment, and will at least be better prepared for it should it occur.
But the Swiftboat episode wasn't the reason for Kerry's defeat. Of more importance was that he never managed to communicate a compelling vision of a Kerry presidency. The 2004 Democratic convention seemed almost exclusively designed to showcase Kerry's military heroism, and as a result Kerry's candidacy always seemed to be facing backwards.
Elections, as Winston Churchill could have told you, are usually more about the future than the past. War veterans Bob Dole, George H.W Bush and Kerry, all of them vastly accomplished public servants, were rejected in favour of draft-avoiders and relative ingenues because their visions of the future failed to measure up to those of their opponents.
McCain is right to tout his military valour. But if he's to win in November he'll have to recognise that it forms the underpinning of the story he tells about his candidacy, rather than the story itself.